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Under drug-cost attack, Big Pharma CEOs raise the value-based pricing flag

November 7, 2016 

Smart pharma CEOs are getting ahead of the drug pricing argument. Rather than getting in the trenches to defend their price tags, they’re flanking the fight by talking up value-based payer deals.

http://www.fiercepharma.com/pharma/under-drug-cost-attack-big-pharma-ceos-raise-value-based-pricing-flag

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